Orkla invests in sustainable pet food
Summary
The target group for the companys products are dogs and cats.Because, Animals was co-founded by Shannon Falconer, PhD, and Joshua Errett, MBA, who both volunteered at the same cat rescue charity in Toronto. Since then, the company has continued to progress on the scientific front by reducing the cost of their cultured meat, getting closer to commercialization.We are on a mission to make the most sustainable and nutritious pet food without harming animals in the process. The potential is considerable, but the development of cultured pet food is still at an early start-up phase, says Elin Tveito Lidman, who was recently appointed as CEO of Orkla Alternative Proteins (OAP).We are at the very start of a massive shift to alternative protein sources, a trend that also applies to pet food. We believe Orklas expertise in manufacturing, food safety, as well as brand building will help accelerate the development of an already promising young company with an impressive track record and management team, said Sverre Prytz, EVP M&A and Strategy at Orkla.The United Nations estimates that around 15 per cent of global CO2 emissions can be linked to animals farmed for food production, and at current consumption growth rates, meat production will have to double by 2050. The co-founders ofBecause, Animals both worked at the same cat rescue charity and bonded over the dilemma of having to feed their pets food that came from factory farms.