Future Anthem Closes Series A Funding
Summary
Future Anthem, a London, UK-based AI and data science company, closed a Series A round of financing of undisclosed amount. The round was led by Bettor Capital, the early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, seasoned industry veterans including Benjie Cherniak, and select other new investors to complement existing shareholders. The company intends to use the funds to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting. Led by Leigh Nissim, CEO and Founder, Future Anthem humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilising machine learning in real time to onboard and retain customers responsibly. Its Amplifier AI product is powered by Microsoft Azure and Anthemetrics – the world’s first data science platform built for the gambling industry, which has processed more than 170 billion player transactions and includes the largest independent behavioural dataset of players globally.
Funding
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