EnCirca Launches Industry-First Web3 Solution to Help Companies Protect Their Brand on the Blockchain
Summary
EnCirca, a 20-year ICANN-accredited domain name registrar, today introduced AltRoots (http://www.AltRoots.com), the industry’s first Web3 trademark search engine. World-renowned brands across a variety of industries, including McDonalds, Microsoft, Chase Bank, YouTube, and Epic Games are flocking to the decentralized web and private metaverses to establish their presence and protect their trademarks on the blockchain. To help companies establish and protect their brands on Web3, EnCirca has created AltRoots (AltRoots.com), a trademark search engine of more than 8 million blockchain domains. EnCirca is also active in the blockchain Web3 domain space, helping trademark owners acquire their brands on various decentralized namespaces, including the Ethereum Naming Service, the Handshake Protocol and others. The search engine covers over 8 million active Web3 domains spread across the Ethereum, Polygon and Handshake blockchains, with more being added on a rolling basis.