Ortus PR and Ortus Events Help Beijing Lightship to Light Up Shanghai Skies with the Lightsign
Summary
Additionally, the flying Lightsign also helps to highlight innovation in the experience that international and local companies alike want to provide to their customers.The audience was introduced to the majestic flying airship when the push of a lever by VIPs lit up the airship’s video screen to the delight of the guests and Bund visitors alike.“We are glad that we achieved our challenge of introducing the Lightship Lightsign with a bang and helped put our clients’ brand at the forefront, and we are proud to be part of this new experience”.616 Fax: +86 21 6380 6554 Email: christian.klepp@ortusgroup.biz ### Shanghai, China, November 05, 2008 --( PR.com )-- Ortus PR and Ortus Events played a key role in successfully organizing the event that introduced the Shanghai skyline to a new and innovative form of advertising: in the form of a flying electronic video lightship, which is one of only three in the world.The Lightship Lightsign is the product of the Beijing Advertising Co., Ltd., a joint venture between the world’s largest airship operator The Lightship Group (TLG), and its Chinese partner, CITIC General Aviation.During the launch event that took place on the evening of Oct. 31st at Shanghai’s famous Bund waterfront, Ortus PR successfully organized media conferences that attracted major international news outlets such as Reuters, Forbes China, Channelnews Asia, the South China Morning Post, Da Gong Bao, Xinhua News Agency, CCTV, ICS, China Daily, China Business News, and online media sources such as Sohu and Netease among others.Additionally, the flying Lightsign also helps to highlight innovation in the experience that international and local companies alike want to provide to their customers.The audience was introduced to the majestic flying airship when the push of a lever by VIPs lit up the airship’s video screen to the delight of the guests and Bund visitors alike.“Coordinating events where there is an aircraft and timing it right is always a delicate affair that requires precision coordination and timing,” commented Catherine Hu, the General Manager of Ortus PR·Ortus Events.