Startup Uses Facebook Approach to Build Social Network for NFT Collectors

▤ Summary

In Facebook’s early days, it famously limited membership to students in colleges and universities, opening a few at a time. Hyype is going to start by engaging specific non-fungible token (NFT) communities and getting their feedback on what kind of features would make sense for each of them. “Unlike traditional assets, NFTs are social by nature,” Maria Shen, a partner at Electric Capital, told The Defiant. Roy previously worked on the product team for Alexa Smart Home at Amazon, but on the side he got interested in NFTs in early 2019, starting with CryptoKitties. That’s why Hyype’s starting now by going to some of the strongest NFT communities and gradually building out an individualized lore around each digital item held by members.

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