GreenPath and eGain Launch Unique Anytime-Anywhere Virtual Financial Coach™
Summary
Deployable by banks and credit unions in minutes, the secure digital tool offers personalized financial advice 24x7 to people on any smart phone or computer. It uses eGain’s digital engagement automation technology, powered by Artificial Intelligence (AI) and Machine Learning (ML), to deliver GreenPath’s trusted and empathetic financial guidance at scale. Focus group participants shared positive feedback describing the Coach as “fast, helpful and practical” and of particular benefit to individuals hesitant to speak with someone live. As one of the largest financial counseling agencies in the nation, GreenPath has assisted millions of people with education and products in debt and credit management, student loans, homeownership and foreclosure prevention. Headquartered in Michigan, GreenPath and its affiliates work directly with individuals, banks, credit unions and employer partners across the U.S. from more than 50 locations and through phone access and online tools.