Daily Research News Online no. 33517 - Kantar and Equity Firm to Buy StepUp RGM
Summary
Kantar is partnering with tech-focused private equity firm SilverTree Equity to acquire Belgium-based Revenue Growth Management (RGM) software and big data solutions vendor StepUp RGM. pod> Founded in 2010 and employing more than 65 people, StepUp RGM also has offices in New York and Miami, and provides a range of RGM services - from promo effectiveness, trade profitability and profit pool, to portfolio performance and price pack architecture solutions. The firms multi-regression model, Promo ROI engine, measures short-term sales impact and promotional investments, linking sales and financial data to calculate ROI promotions. With the acquisition, StepUp RGM will join Kantar XTEL, the groups trade optimisation business, to create an end-to-end Revenue Management Software platform for the CPG market. All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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