Mobile apps to digitize your customer loyalty program | ZDNet
Summary
In fact, its a feature thats on the mind of pretty much every major SMB e-commerce technology platform provider and is an equally big agenda item for developers of small-business customer relationship management (CRM) apps. That line of thinking is illustrated by a survey conducted this spring by Manta and BIA/Kelsey, outlining a demonstrable shift in small-business marketing investments away from customer acquisition and toward activities that nurture engagement with existing accounts or clients. "Our joint research shows that customer loyalty programs are starting to gain traction in the small business community," said Jed Williams, BIA/Kelsey vice president of strategic consulting, in a statement. Front Flip — One cool feature of this rewards system with more than 1 million members is integration with social networks, which lets customers "boast" about the promotions they received from your business or even share them with friends (as appropriate). The company is affiliated with a big South Korean wireless carrier, SK Telecom, and this platform straddles the gray line between payments and customer loyalty.
