The five minute CIO: Yael Cosset, Dunnhumby
Summary
As chief information officer, Cosset is focused on building innovative, world-class products and solutions, including an expanded portfolio in the personalisation area. This adjustment doesn’t need to take place real-time but heavy lifting work that can be done in a more reflective way and you don’t need to spend hundreds of millions of dollars on infrastructure to process that. It’s an interesting balance The last thing I’ll say about latency is the process of absorbing the data is expensive from a client perspective but what we’re finding is equally challenging is the ability to perform the computer science on algorithm or models at a pace that is acceptable. If you are really into convenience and leading a healthy life and I have opportunity to provide recommendations for your family, I as a retailer can package a meal for you, put the ingredients on a tray for you to pick up on the way from home from the office. In a world where we have to provide more and more real-time insight about consumers to engage with them in a personal way in digital channels losses of data can be quite damaging and quality of service is impacted immediately.