“Manner Coffee”, another miracle of China’s coffee industry after Luckin
Summary
After Luckin, there is a coffee chain unicorn in China, and even Bytedance, the parent company of Tiktok has become an investor in it. What is its magic?On June 16, 2021, Manmanner Coffee received an investment from TikToks parent company, ByteDance. Others are located in Beijing, Suzhou, Shenzhen and Chengdu.Like Luckin Coffee, its products are cheap, with a cup of Espresso costing 10 yuan ($1.55). But Luckin may not be able to satisfy the customers it has cultivated.Luckins brand was inextricably tied to cheap when it first decided to use coupons and subsidies on a massive scale to make consumers realize that coffee isnt expensive.Luckin satisfies the demand of Chinese white-collar workers for a caffeine boost during the workday, and few people are demanding the taste. People would even line up in front of their stores to get their hands on limited-edition Manner cups.Although Manner Coffee does not use its stores as a third space like Starbucks, it is trying to establish a foothold of local community culture.To some extent, Starbucks third space strategy has been successful in China, but only for white-collar workers on weekdays.