SmarterTravel sheds HopJump name, begins a new journey with $9.5M round
Summary
The latest is SmarterTravel, which brought in $9.5 million in Series B funding co-led by Link Ventures and Second Alpha, with existing investors also participating. SmarterTravel has 7 million email newsletter subscribers and uses proprietary artificial intelligence fixes to give customers travel information and discounts. Before, you might have combed through reviews, but now you just want an expert to tell you, and that is what we are.” HopJump was co-founded in 2018 by Staab as a digital marketing agency helping big brands with user acquisition campaigns. She also cited its strong revenue-generating business on the email side and that it capitalized on the fact that even in the pandemic, people were conducting web searches for car rentals, things to do in certain cities and looking for vacation inspiration. Meanwhile, the funding will drive SmarterTravel’s aim to grow rapidly in terms of getting its name out there, building new travel products and hiring key staff.