Leisure Trends Staffs Up Athletic Apparel Division
Summary
“By adding Metzer and Fancher to our team of experts, we are armed to effectively deliver powerful data and insight to decision-makers involved in the development, marketing and sales of athletic apparel.” Metzer brings an extensive background in sales management positions with international apparel manufacturers such as Skape Apparel LLC, Terry manufacturing Company, Kehl Wear Inc. and licensed sportswear makers Brazos Sportswear and Chalk Line Inc.Services and studies range from an examination of brand awareness to shopping habits, media preferences, purchase decisions and behavior, segmentation, price elasticity to customer relationship management and direct marketing.“By adding Metzer and Fancher to our team of experts, we are armed to effectively deliver powerful data and insight to decision-makers involved in the development, marketing and sales of athletic apparel.”Metzer brings an extensive background in sales management positions with international apparel manufacturers such as Skape Apparel LLC, Terry manufacturing Company, Kehl Wear Inc. and licensed sportswear makers Brazos Sportswear and Chalk Line Inc.Services and studies range from an examination of brand awareness to shopping habits, media preferences, purchase decisions and behavior, segmentation, price elasticity to customer relationship management and direct marketing.The company is known worldwide for LeisureTRAKâ, the definitive study of how Americans spend their leisure time, and RetailTRAK™, monitoring retail sales of sports equipment, footwear and apparel.