Social Media Takes on a New Form in a Data Visualization by Grey Canada
Summary
We’re very interested to see what trends will be captured by the app in 2011.” Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience.Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile.The clocks, in addition to telling time, reflect the “mood” of a city by showing the dominant colour from the latest geo-tagged photo uploads to Flickr, as well as the top Google search and Twitter trending word, all in real time.The app is intended as much for design and entertainment as function, says Jones.We’re very interested to see what trends will be captured by the app in 2011.”Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience.Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile.