Piyush Goyal personally experiences ONDC initiative - Gofrugal
Summary
For every Indian Retailer who has been bound by the shackles of not being able to reach their customers because of major e-Commerce platforms blocking the way, it is time to regain freedom and enjoy independence. Is your orange candy jar full as your neighborhood kid does not turn up at your store anymore asking for that extra chocolate because her parents purchase everything from online platforms? Open Network for Digital Commerce (ONDC), one neutral, democratic, revolutionary leveler, often analogized with the UPI regarding the magnitude of change it can make, is set to be the future of Indian e-Commerce. ONDC, the market maker, was birthed to solve the challenges faced by independent small businesses in trading with e-Commerce giants – posed by their hefty policies and grueling commission charges. “The consumer can change the default settings, for instance, to the best discount available, and then the results will be based on the best offers by a store, even if it’s far away,” shares Kumar Vembu to everyone curious about ONDC and its benefits.