Aptitude Software & MPP Global bring clarity to complexity with bold new brand
Summary
The rebrand comes in response to the 2021 acquisition of MPP Global, accelerated company growth, and expansion into new product areas and industries. The new brand identity captures the fresh sense of purpose, energy, and enthusiasm across the enlarged organization and reflects the Groups product strategy of expanding on its capabilities to automate complex finance functions and support continued global growth across a broad range of sectors. Jeremy Suddards, Chief Executive Officer of Aptitude Software, states, "The acquisition of the subscription management specialists, MPP Global, gave us the perfect opportunity to rethink our brand." He continues, "At Aptitude, were problem solvers and innovators and unravelling the intricate webs of finance, revenue, subscriptions, and compliance is our lifeblood. Our software solutions help companies address the complexities of finance digitalization, subscription management, compliance, and revenue automation, providing the clarity, confidence, and control needed to drive growth.
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