Octane11 Raises $4.5 Million to Accelerate Growth of the Connected Data Platform for B2B
Summary
A number of industry insiders, including Erik Matlick, CEO of Bombora, Zain Jaffer, Founder of Vungle and Partner at Blue Field Capital, Eric Roza, former CEO of Datalogix and leader of Oracles Data Cloud division, and Amar Goel, Founder and Chairman of PubMatic, also participated in the round. This diversity of applications has delivered great new functionality, but has also caused terrible confusion across tools and teams, leading to an explosion of costs for data infrastructure and the personnel required to synthesize it. The Octane11 solution not only reduces the cost of managing siloed data by as much as 80%, but also unlocks a range of industry insights, granular benchmarks, and AI-driven recommendations.Launched in late 2020, the Octane11 platform has already been used by its B2B clients to analyze over $500 million in revenue opportunities across 400,000 prospect accounts.Synthesizing enterprise data is a massive, unsolved challenge that is becoming increasingly urgent, said Octane11 Founder and CEO Dan Rosenberg. Octane11 gave us holistic visibility across all our tools in an easy-to-digest format that we could share across the entire team and compare to industry norms.The challenge of harnessing fragmented B2B data at scale is already massive and only getting worse with new channels emerging daily, said Javelin Partner Noah Doyle, who will be joining Octane11s Board of Directors. Launched in late 2020, Octane11 is already helping some of the largest B2B enterprises break down data silos and turn every digital interaction into an actionable insight.