Outward Media, Inc. Launches on Snowflake Marketplace and Snowflake Media Data Cloud
Summary
With OMI data, Snowflake Marketplace customers can choose from a wide range of decision-maker titles—from manager-level to CEO—across industries. After testing the sample files, joint customers can work directly with OMI to license complete data sets, leveraging firmographics or digital intent signals to build custom audiences that meet their precise marketing needs. The Snowflake Media Data Cloud integrates with the LiveRamp Data Marketplace, where 75 million of OMI’s 80 million B2B contacts and segments are matched to digital IDs, providing marketers and demand-side platform (DSP) providers with powerful reach and accuracy to drive their digital display advertising campaigns. In addition, OMI provides intent monitoring data, giving B2B sellers insights into the digital behaviors of prospects by tracking the search terms they use. Using a combination of IP addresses and natural language processing (AI), intent monitoring offers a way to identify and catalog these searches or website visits into groups of relevant, down-funnel digital prospects.
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