ViX Swimwear Makes a Splash with New Mobile Site
Summary
Cuker Interactive’s original ViX Swimwear eCommerce site increased sales four-fold when it launched two years ago, and the brand looked to leverage this success to generate additional revenue through the rapidly expanding mobile channel."It’s clear that shoppers are using their smartphones to make purchases - as well as to research products, find retailer locations, and compare pricing," says Kelly Stacey, VP of Global Branding at ViX."Our consumers in particular are sophisticated shoppers who love to have the newest fashions, exclusive offers and detailed product information delivered directly to their mobile devices.Cuker Interactive’s original ViX Swimwear eCommerce site increased sales four-fold when it launched two years ago, and the brand looked to leverage this success to generate additional revenue through the rapidly expanding mobile channel."It’s clear that shoppers are using their smartphones to make purchases - as well as to research products, find retailer locations, and compare pricing," says Kelly Stacey, VP of Global Branding at ViX.