impact.com Announces Secondary Investment from W Capital and Providence Public of Approximately $100 Million
Summary
The strategic secondary investment allows impact.com to broaden its investor base, continue its strong momentum, and further solidify the company’s leading position and expertise within the partnership economy. “The interest, excitement and support of both W Capital and Providence Public as strategic investors speaks to impact.com’s continued momentum in driving the partnership economy forward,” said David A. Yovanno, impact.com CEO. The partnership ecosystem is thriving and we will continue to challenge ourselves to innovate and provide leading solutions that drive revenue and growth for our clients and partners.” The announcement follows impact.coms acquisition of Pressboard Media, Inc., the premier analytics and reporting platform for branded content, which empowers publishers and media companies to scale their content programs and accurately measure their success, for more efficient and meaningful partnerships. As the digital advertising landscape continues to evolve, this acquisition provides publishers with an opportunity to strengthen relationships with audiences through a holistic premium content offering. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.
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