TCS Named a Major Player in IDC MarketScape and as RealCDP™ by CDP Institute for its TCS Customer Intelligence & Insights™ Software
Summary
New Delhi : Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has been positioned as a “Major Player” in the IDC MarketScape for Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 [1]report. The IDC MarketScape recognition is based on TCS’ customer data platform capabilities. Customers in the financial services, retail, and consumer brand industries looking for an AI/ML CDP backed by proven SI expertise should consider TCS a strong choice.” “TCS’ CI&I product brings together AI powered real-time customer analytics, loyalty management, and CDP capabilities in industry specific solutions to drive customer engagement through omni-channel personalized and real-time experiences,” said David Wallace, Research Director, IDC. “TCS’ CI&I is one of the few CDPs that offer Loyalty Management and Customer Analytics modules as part of its solution. It includes prebuilt, industry-specific use cases that deliver actionable customer insights, predictions, and next-best actions for verticals such as banking, insurance, retail, and communications to increase offer acceptance, cross sell and upsell, loyalty, and ultimately customer lifetime value.