Following the customer: How tech leaders can learn from Alphabet and Meta
Summary
Driven by digital, the world is moving at an increasing rate, and even if a company is highly profitable and successful right now, if it stays still, the chances are that customers will find other products, services or technologies that can satisfy their needs in the future. The provision of a portfolio of products and services that can meet the changing needs of customers has driven the remarkable growth of digital platform businesses – tech giants like Meta and Alphabet. Cyber security, for example, has become a major area of need that is hampered by acute skills shortages – so we have developed a virtual CISO practice in response. More than the sum of the parts A business that has a culture aligned to its clients’ needs and that can bring the power of its different brands into play to help meet them will achieve more success and grow more quickly than a mono-line organisation centred around just one capability. Develop a portfolio that can flex and adapt to meet customer needs, and strengthen the coherence of your offerings by building collaborative work patterns among your teams.