Orion brokers deal to acquire CRM software firm Redtail Technology
Summary
Orion plans to integrate Redtail’s CRM technology into its open architecture platform to serve as the foundation for advisors’ tech stacks. The companies intend to offer the combined technology platform experience soon after the close of the deal as APIs and deep integrations are already set up. The firm’s co-founder and CEO Brian McLaughlin will assume the role of CRM president at Orion and report to Clarke. Both Orion and Redtail will continue to support their existing technology integrations for clients as open architecture platforms. Commenting on the deal, McLaughlin said: “Our aim has always been to free advisors up to spend more time engaging with their clients and prospects in meaningful ways.
Classifications
industries
Fintech & Banking
applications
Data Management
AskAI Classifications
Labels
Financial Software
CRM Software
SaaS
Linked Companies
Redtail Technology
$10M to $25M