Former Whole Foods leader invests in Cece's Veggie Co.
Summary
AUSTIN, TEXAS Ceces Veggie Co., an Austin-based maker of riced and spiralized vegetables, has received investment from former Whole Foods Market co-chief executive officer Walter Robb. Financial terms were not disclosed.Launched in 2015, Ceces offers a range of refrigerated organic vegetables and meal kits featuring noodled beets, zucchini, sweet potato, butternut and yellow squash, and riced broccoli and cauliflower. Ceces products are available at Whole Foods Market and Sprouts stores nationwide and at Target, Kroger, Albertsons, Safeway and other regional retailers. He stepped down at the end of 2016 and has since become an advocate and investor in socially conscious food businesses.In my new chapter I am drawn to help and learn from young entrepreneurs like Mason Arnold who are doing innovative things, Mr. Robb said. As a category-creator, Ceces is building a brand in the produce department for customers looking for premium, veggie-centered meal options.
Funding
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