Ireland’s &Open unboxes $26 million as corporate gifting makes a triumphant return
Summary
The new capital is slated to be used to continue the companys expansion plans, including the imminent launch of &Open On-Demand, a platform designed to make better gifting more accessible. Prior to the completion of this round, &Open had raised $7.2 million since 2017, thus bringing its total to $33.2 million.Theres nothing that solidifies that the war for talent is real, consumers are as fickle as ever, and business partners are no more loyal than rain on your wedding day than the return of the corporate gifting programme.As a true testament to its value, I am the custodian of the watch that my grandfather was presented upon his retirement some 50+ years ago. A co-operation between management and labour, both respecting and appreciating the others efforts.It would appear that Im not alone in these thoughts as &Open has grown by leaps and bounds over the past few years, posting ARR numbers that have surged by over 376%, and onboarded 270% more clients year-over-year. According to a statement issued by the company, an additional cadre of undisclosed new and existing investors also contributed to the round.Working with some of the largest global businesses and brands, &Open has proven that gifting, when done right, is an incredibly powerful tool to increase brand loyalty and build advocacy, commented Moltens Nicola McClafferty. Weve been highly impressed with how the team has built out a global platform that makes carefully crafted, sustainably sourced, and beautiful gifts more accessible to people and companies across the globe.