Jeanologia Bets on Localized On-Demand Production
Summary
The Spanish company recently introduced its Urban Factory, a combination of interconnected and automated hardware and software that serves as a new digital finishing plant. With the Urban Factory concept, Jeanolgia aims to provide companies a solution for on-demand production closer to key markets. “We are betting on the reindustrialization of Europe and the U.S. by bringing manufacturing closer to the consumer,” said Carmen Silla, Jeanologia marketing director. The main differentiation lies in the color, print, embroidery, and finishing—pieces of the production puzzle that can be added at the last moment when brands have a better grasp on what’s selling. The software’s new “hyper realistic visualization” render engine enables brands to develop virtual collections with confidence of what you see on the screen is what you get in production, Silla said.