How to Use ‘Google My Business’ for Lawyers | MyCase
Summary
A Google law firm profile contains all the foundational information prospective clients would like to know about businesses, such as an address, phone number, and hours of operation. A Google law firm profile is the primary source for many consumers to review information when searching for lawyers or related queries. Then see if the descriptor in the GMB profile (that shows up on the right of the screen in the search results) is specific to your practice area or just says something generic like “law firm” or “legal services”. In these local search results, Google will also pull content from the website listed and reviews to help a firm rank for specific queries. A late algorithm update in early December of last year has dramatically improved the quality of results—thankfully reducing the effectiveness of this keyword-stuffed spam tactic.