Potloc Closes CAD$35M Series B Round to drive global growth with its game changing research technology
Summary
They are joining the two Founders and Guillaume Jacquet, Executive Vice President, Product at Lightspeed Commerce.Laser focused on improving data quality to make better decisionsTargeting a CAD$40B market by making consumer surveys the preferred decision-making tool for global business leaders, Potloc has seen its sales more than double annually for the past four years, as its base of global management consulting firms and Fortune 500 clients has embraced the companys new approach to acquire insights from precisely-defined audiences, and have considerably increased their pace and volume of engagement. Quick customer adoption and very high retention and re-engagement rates demonstrates that clients see tangible business value in our innovative approach to consumer research." With further investment in data science, Potloc will continue to develop machine learning in its social media sampling technology while taking its analytics platform to the next level, thus providing its clients with quality insights tailored for their specific business decisions. Investissement Qu\xe9bec will continue to support promising young Qu\xe9bec companies to provide them all the tools they need to remain competitive locally and internationally, while contributing to the economic development of all regions of Qu\xe9bec," says Guy LeBlanc, President and CEO of Investissement Qu\xe9bec.Potlocs survey results are used by the worlds top consulting firms along with world leading consumer brands in retail, consumer goods, food services, financial services, healthcare, transport/automotive, manufacturing and industrial equipment. We are very proud to add Potloc to the First Ascent Ventures investment portfolio ," said Tony van Marken, Managing Partner and co-founder at First Ascent Ventures.Potloc is a research technology company that provides top consulting firms and leading brands with an innovative groundbreaking social media sampling technology to target respondents worldwide with extreme precision and speed, better understand their consumer base and solve strategic challenges through accurate data.
Funding
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