Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product
Summary
Boostr, the only platform that seamlessly integrates CRM and OMS from pipeline to profits to address the unique challenges of media advertising, today announced the appointment of David Christopher-Morris (“DCM”) as the company’s Head of Product. “DCM will work hand in hand with our clients to ensure our product roadmap anticipates their future needs, setting them up for success amid a growing media efficiency crisis in which revenue goals outpace human capital resources.” David leverages over 15 years of experience working with TV and radio broadcasters, national cable networks and print publishers across solutions for proposal order management, digital ad serving and programmatic advertising. Prior to joining Boostr David served as Vice President, WO Digital Hub for WideOrbit, the company’s multichannel order management system (OMS). As the advertising landscape continues to evolve, David is focused on providing Boostrs clients with future-proof solutions for the problems of today and tomorrow. With Boostr, companies gain the unified visibility necessary to effectively manage, maximize and scale omnichannel ad revenue profitability with user-friendly workflows, actionable insights, and accurate forecasting.
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