Microsoft launches new AI-powered Viva Sales tool

▤ Summary

Launched last year, Viva Insights surfaces personalized news, analytics, and knowledge for employees. Jared Spataro, corporate vice president for modern work at Microsoft, said that until now, every module available in Viva has been broadly applicable to every employee in the company. It is focused on helping people, specifically salespeople, to get their job done.” Described as a “smart CRM companion”, Viva Sales pulls customer engagement data from Microsoft 365 and Microsoft Teams and uses machine learning to turn that information into personalized recommendations and insights for salespeople. Spataro said that as the speed of business continues to increase, there are areas of work where humans are increasingly struggling to keep up, particularly when it comes to the number of daily messages, emails and inputs most employees are now receiving and expected to action. “Were trying to apply AI not only to remove the boring stuff, but also to provide real value add so that you can cope with the volume and the expectations associated with you doing your job,” he said.

▦ Linked Companies

Microsoft

$1B+