Iowa City based TextRetailer raises $150K to simplify consumer shopping experience
Summary
TextRetailer, an Iowa City based technology firm that created a conversational commerce platform to sell products through text messages recently announced that it has raised $150,000 from the Minneapolis based TinySeed accelerator program.The funding and TinySeeds collaborative mentor network will aid TextRetailer in its mission to provide a unique and simplified shopping experience for consumers.Shopping behaviors are changing and the pandemic has accelerated that change, said Sam Schrup, founder of TextRetailer & University of Iowa alumn. TinySeed will help us provide our text to order technology to more merchants and their customers.TextRetailers platform securely captures credit card & shipping information before the customers first purchase. If the customer is not interested in the offer, they simply ignore the text until the next offer is sent.In addition to being used for sales, TextRetailer can be used as a communication tool between customers & merchants.The TextRetailer team has combined two growing trends online shopping and text messaging, said Rob Walling, General Partner at TinySeed. They provide merchants with the tools to create a magical shopping experience and by doing so, increase revenue.Ive seen a single text message generate over $40,000 in sales within a couple of hours, said Schrup. In 2005, he co-founded an optical boutique located in downtown Iowa City called Discerning Eye with his mother Joni Schrup.
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