Union Resolute Adds Powerful New Features to LeadResolution™ Platform
Summary
As technological and society-based shifts in the workforce—for example, the proliferation of review websites and the push toward more and more remote work—the buyer’s journey has changed. “The new way that prospects shop for solutions is one of the reasons we developed the LeadResolution platform,” said Logan Kelly, VP of Strategy at Union Resolute. Table Management and Functionality: The Union Resolute team pays careful attention to client feedback, and one of the most requested features in recent months has been an option to organize leads in the LeadResolution platform in table form, in addition to the usual “business card” format that the platform has used previously. Not only will this UI change allow for more easy categorization and filtering of leads—something that can get tricky when the platform is filling up with quality leads fast—but this table functionality allows users to execute their outreach from one page, even with customization options. “Our goal has always been to offer the easiest and most powerful outreach tool for HQLs, and these upgrades to the platform have already been well received by the first clients to access them.