How Manitobah Mukluks Is Accelerating Growth While Staying True to Its Indigenous Roots
Summary
The Canadian company selling indigenous footwear is readying to take market share in the United States while staying true to its rich history.The brand was founded by Sean McCormick, a M\xe9tis from Manitoba, in 1997. None Paris Hilton Shares a Snapshot of Her Honeymoon as She Accepts the Icon Award at 2021 FN Achievement Awards None Hailey Baldwin Wears Oversized Clothes and Sneakers For New Drew House Ad None The Ugg Slippers I Cant Live Without Are on Sale for Black FridayTo start, Manitobah Mukluks hired industry veteran Greg Tunney this month to take the helm as CEO. And were going to do it via a premium and luxury strategy.For instance, Manitobah selected key retailers to sell its product at full price in America, choosing Dillards, Farfetch, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Zappos.com as partners.Along with Tunney, the brands leadership now includes other tenured footwear executives. In addition to the targeted retail plan, Manitobah will launch an expanded assortment in 2022.Next fall, we will introduce more new products than they have the last 10 years combined, said Tunney. Were very outdoors-inspired theres a big opportunity.Manitobah Mukluks will continue to be headquartered in Manitoba, Canada, in Treaty 1 territory, on the ancestral and traditional homeland of Anishinaabe peoples.