Understanding the Google Ads Auction: Quality Score
Summary
After your PPC campaign runs for a while, there will be search terms that you aren’t targeting that you’ll want to add as negative keywords. • None Your ads should highlight a unique or compelling benefit of your product or service (extended return policy, one year warranty), which include seasonal and time-sensitive offers around holidays and special events. Your business contact information should be easy to find on the landing page to help build trust with your customers and let them know how they can reach you. Its filled with reasons why I should choose their dog food: “fresh, whole ingredients”, “powered by science”, “tailored to their needs”, “change you can see”, etc. You can also decrease your CPC costs, increase your ad position, compete effectively with other advertisers, and better reach your target customers on Google.
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