Södra invests in nature tourism – partners with Happie Nation
Summary
On Wednesday, 15 June, S\xf6dra \xc4dla became a partner of Happie Nation by investing SEK 3 million in the company. In the coming years, the subsidiary will invest SEK 200 million in innovative companies with a business concept that directly supports the development and profitability of forest estates, and promotes a more multifaceted approach to family forestry.The first company has now been identified.Strengthening family forestry with nature tourism S\xf6dra \xc4dlas investment in Happie Nation was finalised on Wednesday, and S\xf6dra \xc4dla will contribute SEK 3 million to a total funding round of SEK 6 million.Happie Nation conducts nature tourism under the Happie Camp brand. The company provides opportunities for S\xf6dras members to increase their revenue, while more people can experience our family forest ownership at first hand, said Erik Bengtson, Investment Manager for S\xf6dra \xc4dla.With this investment, we are attracting new innovation to forest estates and creating more business opportunities for S\xf6dras 52,000 members.Pending expansion of Happie Camp Happie Camp was launched in 2019 and now has a well-developed online booking system, where customers can easily book accommodation in the forest with nature on their doorstep as well as other services. Read more at https://www.sodra.com/sodraadla/.Founded in 1938, S\xf6dra is Swedens largest forest-owner association, with 52,000 forest owners as its members. We conduct modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material.