Stirista Collaborates with Column6 Creating Full-Service Hispanic Audiences CTV Solution

▤ Summary

By combining precision addressability with measurement and attribution capabilities, CTV becomes an extremely high impact channel to find, reach, and influence priority audiences,” said Stirista Chief Commercial Officer Hamid Qayyum. “This latest solution was forged in line with our core values of maintaining brand safety and fraud prevention at the forefront, while effectively managing ad frequency and providing transparent reporting and attribution specifically for reaching Hispanic and multicultural households.” Bringing this unique solution to market, Stirista and Column6 are simplifying the CTV advertising ecosystem, giving marketers access to resources that maximize each impression. These segments are then able to be directly onboarded into Stirsta’s media planning platform, AdStir, eliminating a drop off in match rates and maximizing audience size. Stirista’s AdStir also enables CTV-email retargeting and “view through” attribution to reveal the KPI impact of the entire campaign, rounding out the lifecycle of this full-service CTV solution. The C6 Platform encompasses a fully integrated SSP, Ad Server, Data Enablement and Exchange, all of which are designed for the unique needs of Connected TV apps and the teams that manage their inventory.

▦ Linked Companies

Stirista

$10M to $25M