Writing for Search Engines: Optimize for Robots or People?
Summary
But bots influence your position on Google’s search engine results pages (SERPs), which impacts whether or not human readers will see your content. Google has continued to update its search algorithm to better process natural language and measure performance metrics that affect the user experience. Remember that AI tools are great for pointing you in the right direction when it comes to ideation, but you should ensure your finished text still makes sense to a human reader. SEO optimization tools like Clearscope provide word count suggestions based on the length of the top-ranking pages. The actionable steps in this article are an excellent place to start if you want to create content that ranks on SERPs and resonates with potential customers.
