French startup JUST lands €3 million to revolutionize online shopping
Summary
Launched only 6 months ago, French startup JUST wants to empower businesses to increase their conversion rate by simplifying the consumer purchasing experience. The funding was led by Otium Capital as well as prestigious business angels such as Didier Valet (Former Deputy CEO Société Générale Group), Jon Oringer (Founder of Shutterstock), Edward Lando (Founder of Pareto Holdings), Arthur Waller (Co-founder of Pennylane) and Nima Karimi (Co-founder of Silvr). The fintech startup offers a 1-click purchasing solution that can help increase conversion by a reported 20% on average as it streamlines the whole customer journey. JUST have developed an innovative 1-click purchasing solution to shake up the sector, solving existing issues and boosting online shopping sales considerably. Jérémie Bordier, Venture Partner at Otium Capital said: “The one-click shopping experience is addictive and will clearly become an e-commerce standard in the years to come.