75% of the Hard-Won Gamers on Android Are Lost After a Month, Pushwoosh New Report Says
Summary
Kensington, MD, June 11, 2022 --( PR.com )-- Pushwoosh, the top customer engagement platform for mobile-driven businesses trusted by 80 000 clients from all over the world, has gathered and analyzed the latest mobile game apps data related to app engagement, retention, and growth. For app marketers this means that besides optimizing retention efforts, they need to review their acquisition strategies.- Push notifications are confirmed to be the most effective user engagement tool; yet, pushes from game apps currently have the lowest median CTRs across the industries: 0.13% on iOS and 1.34% on Android. Definitely, user engagement through push notifications is the strategic point for app marketers to focus on.Other study insights can be found here: https://www.pushwoosh.com/products/game-apps-growth-guide/About PushwooshThe top customer engagement platform for mobile-driven businesses trusted by 80 000 clients across the industries, including global brands such as Unilever, Deloitte, Coca‑Cola, Beach Bum, G5 Entertainment, PlayGem, and Pokelabo. Pushwoosh’s tech-easy solutions help marketers boost gamers’ engagement and stickiness with push notifications, in-app messages, and behavior-based omnichannel communications. As a result, mobile game publishers can successfully monetize their apps and achieve growth.
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