Why Your Software Product Can’t Survive without Market Research

▤ Summary

Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! In August 1993, the company released its Apple Newton, one of the first PDAs with many useful features: notes, contacts, calendars, and even faxing. User surveys opened the way for Apple to develop new products and modify existing ones. For example, the company has expanded the screens on some devices to enhance the customers’ viewing experience. Clearly, market research requires time and resources, but it allows businesses to understand their audience, get insights into the future product features, avoid costly mistakes, and make all the necessary adjustments to the development strategy before the process will be launched.

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