New Research Reveals Rise in Rural Job Postings
Summary
In the wake of Covid-19, many news stories profiled individuals and families moving to less dense areas—the suburbs, exurbs, or what is traditionally thought of as rural. Job postings for a wide range of occupations have grown more in rural areas than urban, including fields such as healthcare, technology, storage and transportation, and science. • None Rural areas have seen growth in high-tech skills, including mobile development, cloud computing, brand management, online marketing, and web analytics. For leaders in urban communities, the challenge is how to retain talent, grow economies, and employ workers when some of their historic advantages may be fading. While some major metros have seen population loss, this isn’t an “urban exodus.” Consequently, a community’s job growth will likely still primarily come from building local businesses.