GroupSolver, Inc.’s AI-powered ‘Idea Pool Manager’ revolutionizes market research by analyzing survey responses for you in real time
Summary
Adrian Del Bosque, GroupSolver’s Research Team Lead, compares IPM to a car with an automatic transmission, “The algorithm will shift gears depending on the circumstances. Once the first set of responses is submitted, IPM will decide whether it needs to shift into a higher or lower gear in reaction to how steep a hill it is climbing. Depending on the complexity and similarity of the language respondents use to answer the question, IPM adjusts how hard it needs to work to summarize the data. In the end, this technology will serve researchers clearer final answers and a cleaned-up summary of the data.” Rasto Ivanic, the co-founder and CEO of GroupSolver, adds, “With many text analytics tools, even if they use more advanced technology than simple frequency analysis, researchers still play a big role in deciding which answers should be combined into themes or excluded from the insights. Our algorithm takes potentially biasing discretion out of the equation – it makes the process repeatable, predictable and quick.” With the addition of Idea Pool Manager, GroupSolver’s AI powered survey automates the analyses needed to achieve the ‘Mutually Exclusive Collectively Exhaustive’ framework, lifting weight off researchers’ shoulders and allowing them to focus on what really matters – the story that their data is telling.