More on Business Strategy Patterns
Summary
Allan Kelly commented on my post from last year about the possibilities of using pattern languages to describe business strategies, to point out that he has done quite a bit of this already. So far the only paper I’ve had a chance to read is Business Strategy Patterns for The Innovative Company, which is a set of patterns derived from “Corporate Imagination and Expeditionary Marketing” (Hamel and Prahalad, 1991). Secondly, Allan goes on to elaborate how his understanding and view of patterns has developed and changed, especially as a result of reading “The Springboard” (Stephen Denning, 2001), and “Patterns of Software” (Dick Gabriel, 1996) and that he now sees them as a particularly-structured form of story about a problem domain. I find this an appealing viewpoint, as it harks back to the fundamental way that human beings pass on knowledge, through the telling of stories. Update: Allan’s latest paper Strategies for Technology Companies has more on his interpretation of patterns as stories.
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