Shopping around for DVD rental by post
Summary
Renting DVDs by post is all the rage these days. I’ve been enjoying a free trial from Lovefilm.com, but as it draws to a close was debating whether to continue as a paying customer. Via Going Underground my attention was drawn to the similar service offered by Sainsbury’s. I got part way through signing up for the free trial but was bounced as an existing member – you’ve guessed it, the Sainsbury’s service is operated for them by Lovefilm.com. Bear in mind these services are being offered by the same company: Presumably Sainsbury’s buying market share by discounting their part of the revenue?
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