London-based Felix Capital announces over €562 million of new funding to fuel emergence of digital and sustainable lifestyles
Summary
Today, Felix Capital has just announced new fundraising of over €562 million – the 4th since the VC firm’s 2015 launch and exceeding the initial target. Since then, we have built a portfolio in line with that strategy, backing emerging and culturally relevant consumer brands, as well as related enabling technologies that support them. We are proud of the growing community of founders who have trusted us, as we expanded our thematic lens across the transformation of the key segments of our personal and professional lives.” Felix’s select investments include trusted brands such as Mejuri (jewellery), YFood (nutrition), Highsnobiety (media), Everdrop (sustainable CPG), ANINE BING (fashion), platforms such as Moonbug (kids entertainment), TravelPerk (travel), SellerX (Amazon brands), and enabling technologies and software such as Mirakl (eCommerce SaaS), Lightspark (payments), Juni (SMB banking), and Peppy (health). The urgency to live a more sustainable lifestyle will be a central theme for the Felix portfolio, in line with the firm’s mission to partner with founders who want to have a positive impact on the world. Running a consumer-centric modern brand implies mastering multiple channels, both online and in real life, for which we can tap into their expertise and network.” In addition, joining Felix are two new experienced investors, María Auersperg de Lera and Sophie Luck, and three new advisors, Maria Raga (Depop CEO), Musa Tariq (senior marketer at brands such as Apple, Nike, Ford, and Airbnb) and Branko Milutinović (founder and CEO of gaming company Nordeus).