Apple Starts Connecting the Dots for Its Next Big Thing
Summary
Apple’s development of virtual-reality content and software tools is central to creating experiences that give its future headset purpose. Similar shortcomings have dogged Meta’s Quest virtual-reality headset, which surpassed 10 million sales last year, because many view it as a gaming device. His early efforts to create an augmented-reality product were hobbled by weak computing power, two people familiar with the project said. At least two members of its industrial design team said they had left the company, in part, because they had some concerns about developing a product that might change the way people interact with one another. With Mr. Rockwell at the helm, the product would be one of the first to come out of Apple led by its engineering team rather than its co-founder Steve Jobs, who died in 2011, and its former design chief, Jony Ive, who left the company in 2019.
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