Harness the Power of User-Generated Content
Summary
Savvy marketers are leveraging user-generated content to improve customer engagement and drive increased bookings and revenue. Another important aspect is that the constant stream of user-generated content, UGC, plays a significant role in SEO strategy. Without being overly salesy, you can share stories and reviews from your guests, making subscribers curious enough to know more about your tours or even book their vacation with you. Here are some of the marketing platforms for you to jumpstart your collection of UGC (full disclosure: these are the ones which have integrations with the Zaui online reservation system). Feature honest guest experiences on the website, social media, and advertising campaigns and quickly connect with target customers.