Elon Musk’s Twitter Acquisition Has Become Part Of The US Culture War
Summary
We’re still several months away from the anticipated close date of Elon Musk’s Twitter acquisition – Whether it’s on again or off again depends on the day. To the contrary, as my colleague Kelsey Chickering points out, the spread of disinformation has become a systemic problem and more needs to be done to curb it, else Twitter risks alienating revenue-providing advertisers. One of the reasons Twitter Blue hasn’t gained much traction since it launched comes down to cost versus benefit. So, whether Elon Musk can kickstart Twitter’s subscription service or not will depend on offering substantially more value to justify a premium price point. To learn more about marketing amidst culture wars, register to attend Forrester’s CX North America here.