Andavi Solutions Acquires Tradeparency and Expands Wine and Spirits Offerings with Leading Trade Promotions and Pricing Technologies
Summary
With the addition of Tradeparency, Andavi will offer customers complete visibility and control of trade spend coupled with the data insights necessary to drive better decision making in the complex three-tier wine and spirits ecosystem,” commented Lisa Whinnie, CEO of Andavi Solutions. Madison Park Group acted as exclusive financial advisor to Andavi Solutions on the transaction. Tradeparency offers complete depletion allowance and trade spend management built specifically for the complex demands of the three-tier distribution system, delivering unmatched control and visibility to the bottom line. Andavi’s founders include executive leaders and investment professionals with extensive experience in software, F&B and CPG. The firm’s principals have sat on both sides of the table, advising disruptors, consolidators, and incumbents as they navigate strategic initiatives.