Crypto Companies Entering Sports as Sponsors: The Latest Growth in Their Marketing Strategies
Summary
That all changed, and now the crypto world is on a massive growth trajectory that includes expanding into every industry as a way of making payments and marketing it as just that – a new way of trading and spending money. NBA signed Coinbase as the exclusive crypto sponsor for all games, propelling the platform into the limelight instantly with a multi-year deal. Crypto revealed the latest growth in its marketing strategy with one company, ByBit, partnering with Oracle Red Bull Racing. The multi-year, multi-million dollar partnerships have placed bitcoin in the heart of a sport that’s rapidly growing in popularity, thanks to the Netflix series Drive To Survive. One of the latest announcements, although it hasn’t come to fruition yet, is Crypto.com becoming the official sponsor of the 2022 FIFA World Cup.