OMORPHO Closes $6 Million Investment Led by Leading Sports and Technology Venture Capital Firm KB Partners
Summary
They are well on their way to creating an entirely new category of sportswear.Earlier in May, OMORPHO announced partnerships with world-class fitness instructors Kirsty Godso, Julie Jaws Nelson, Mandy DiMarzo and Claire Thomas. Together, OMORPHO and trainers will create whole body workouts, provide easy-to-follow fitness tips and share advice and guidance to help both fitness enthusiasts and elite athletes reach their goals.Additionally, OMORPHO signed NFL rising stars and Minnesota Vikings running back Alex Mattison, Seattle Seahawks running back DeeJay Dallas and Philadelphia Eagles rookie free agent signing Britain Covey. Additionally, Gravity Sportswear will appear on Equinox trainers and be available for club members to trial during group fitness classes.Previously unannounced, OMORPHO has entered into a strategic distribution partnership with Carbon38, the worlds destination for womens luxury activewear. Its GRAVITY SPORTSWEAR collection powered by MicroLoad anatomically places small weights strategically across the body, helping everyone, from fitness fans to professional athletes, to get fitter, faster and stronger by simply changing what they wear for training. To view the entire collection and learn more about the science and benefits of MicroLoad please visit OMORPHO.FIT or follow @OMORPHO on Instagram.KB Partners is a suburban Chicago based early-stage venture capital investor that focuses on investing in companies at the intersection of sports and technology.